The more websites and directories that accurately list your business, the more likely a customer will find you. Not only does this increase traffic to your website, it can increase foot traffic to your branches.
Having a robust online presence is a crucial factor for any business today. While having a functional and attractive website and marketing to attract customers, the efforts may not be enough to take your business to the next level. If your business is not featured correctly on a local listing, that can be detrimental. Your business won’t be easily found during local searches or listings on different platforms could contain conflicting information that is confusing to your potential customers. The good news is that this can all be easily avoided through local listings management. Let’s take a moment to explore the value of local listings for your business and then talk about how DIGI CONVO can improve these efforts.
Accuracy and Consistency of Information Across All Channels
Businesses that are already listed online will agree with the fact that most of the online directories need verification, monitoring, or editing. So many factors play into Search Engine Optimization, and one of the basics for your online presence is to have accurate business information on directory sites to get a higher ranking in the search engines. Online business listings can help you in several ways. For example, you can draw a targeted audience based on your business profile. Local listings are also great for cross-promoting social media platforms such as Twitter, Facebook, Pinterest, LinkedIn, etc. This, allows you to grow as a brand and raise awareness.
Why bother to care about directories?
While reviews and location do play a significant role in influencing the purchasing decision of a consumer who runs a search online, the earlier a business appears on a search engine result, the greater the chances of that business converting the prospect into a paying customer. We do not have the secret behind getting a coveted top spot on Google, however, search engines prefer to list those businesses on top that provide consumers with the best search experience.
The more uniform your listings are across all the platforms, you will have greater confidence, Google has the right information for your business to deliver a great search experience. Therefore, chances will be high that these search engines will return to your business listing to each query placed on the internet. According to Search Engine Land, 85% of consumers have searched for a business online at least once in the past year, it is clear that local banks need to be listed correctly and consistently online.
Working closely with your wants and needs, we can optimize your website and implement these best SEO practices. Give us a call today to learn more and set up a consultation.
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