As a fintech company, establishing a strong online presence is essential for attracting customers and growing your business. To ensure your website is optimized for search engines and ranks well in search results, conducting an SEO audit is crucial. In this guide, we will walk you through a basic three-step process to perform a DIY SEO audit for your fintech company.
Step 1: Technical Audit
Start by examining the technical aspects of your website. This involves assessing the functionality and performance of your site's backend. Consider the following key elements during your technical audit:
Status Codes: Check for any errors or issues indicated by status codes, such as 404 errors or server errors. Resolve these problems to ensure smooth website navigation.
Page Redirects: Identify and fix any improper or broken page redirects to maintain a seamless user experience.
Fast Page Speed: Evaluate the loading speed of your webpages and optimize them for quick loading times. Users tend to abandon slow-loading sites.
URL Structure: Ensure your URLs are concise, descriptive, and include relevant keywords.
Robots.txt Code: Review and optimize your robots.txt file to guide search engine crawlers and properly index your site.
XML Sitemap: Create and submit an XML sitemap to search engines to facilitate the indexing of your website's pages.
Canonical Tags: Implement canonical tags to avoid duplicate content issues and consolidate ranking signals.
Page or Content Duplication: Identify and address any instances of duplicate content within your website.
Crawlability: Ensure search engine bots can easily crawl and index your site's content.
Domain Legality: Confirm that your domain is properly registered and complies with legal requirements.
Mobile Functionality: Optimize your website for mobile devices, as mobile-friendly sites are favored by search engines and provide a better user experience.
2. On-Page Audit
Shift your focus to the user interface (UI) and user experience (UX) aspects of your website. This on-page audit aims to improve the overall usability and engagement of your site. Consider the following elements during your on-page audit:
Site Content Structure: Organize your content in a logical and user-friendly manner, using clear headings and subheadings.
Keyword Research: Conduct thorough keyword research to identify relevant keywords and phrases for your fintech niche.
Copy: Evaluate the quality, relevance, and readability of your website's copy. Optimize it to align with your target keywords.
Keyword Use: Ensure proper keyword placement throughout your content, including headings, paragraphs, and meta tags.
Meta Data Analysis: Review and optimize page titles, meta descriptions, and heading tags to enhance search engine visibility.
User Experience: Improve the overall user experience by enhancing navigation, usability, and accessibility of your website.
Image Usage: Optimize images by compressing them for faster loading times and providing descriptive alt text.
Video Usage: Incorporate videos when relevant, optimizing them for search engines and user engagement.
Internal Linking: Establish a strong internal linking structure to guide users to relevant pages and improve SEO.
HTML Sitemap: Create an HTML sitemap for easy navigation and indexing of your website's content.
3. Identify and Correct
Once you have completed your audit, compile a list of the identified issues and prioritize them based on urgency and impact. Start by addressing quick fixes and then move on to more complex tasks. Remember, continuous improvement is key, and optimizing your website is an ongoing process.
Consider hiring an SEO team or agency like DIGI CONVO to conduct a comprehensive SEO audit for your fintech company. Their expertise and specialized knowledge can provide valuable insights and ensure all aspects of your website are thoroughly evaluated and optimized for maximum performance.
By following these three steps and regularly monitoring and optimizing your website based on the audit findings, you can improve your fintech company's search engine visibility and attract more relevant traffic. Remember that SEO is an ongoing process, and staying up to date with industry trends and algorithm changes is crucial for maintaining your website's performance.