We talk about what SEO is and why it’s important, what an SEO audit is, and how to perform the main components of an SEO audit.
3 Step Basic DIY SEO Audit
Your business is finally up and running. Your storefront looks great, your employees are trained, and you’ve worked with a designer to make your website come to life. You have everything you need… Except for customers. Why aren’t they discovering your business?
What is SEO?
A huge aspect of a successful business is having a successful online presence. You want your business to rank #1 for your target keywords. But what the heck does that mean? To break this down and introduce some more technical terms, the ultimate goal is to have your business show up as the first search result when someone looks up terms relating to your business.
Google ranks search results based on a whole plethora of factors. We can’t be 100% sure of every aspect Google looks for, as no one seems to know outside of Google’s algorithm itself, but we do know some key factors that contribute to a good ranking. Basically, the more key factors you include on your site, the more likely it is to show up sooner, or “higher” in a Google search result.
One of the main factors is practicing good SEO, or “search engine optimization.” SEO is a digital marketing strategy focusing on creating content that is optimized for both your users and different search engines (with the main focus on Google’s search engine). This includes having strong keywords, a good UX design, backlinks, etc. An important part of SEO is that it focuses on unpaid, organic traffic to your website, as opposed to website traffic from sources like paid ads.
What is an SEO Audit?
So how can you ensure that your SEO is up to standard? The most successful and standard way is by performing an SEO audit of your website. An SEO audit should be a comprehensive analysis of your website’s structure and content. The goal of an SEO audit is to come up with a list of recommendations that you can accomplish to improve your site. These goals should be actionable and reasonable. This should result in a digestible “big picture” for you to go through and target what’s working, and more importantly, what isn’t. You have the opportunity to fill any missing pieces that are preventing your website from performing at its best.
An SEO audit can take anywhere from two weeks, to a month or so. You want to dedicate the proper time to go over your website and your audit results to ensure that no changes will have a major negative impact on your site. Remember, you probably won’t see any major effects on your site overnight, but working towards optimizing your site will benefit you greatly in the long run.
How to do a Basic SEO audit:
1. Technical Audit
The technical aspect of your SEO audit should cover the “behind the scenes” functionality of your site. Identifying and correcting these issues will make your site run and function better. This is accomplished by looking at the back end of your site, either through the code or on displays and plugins through WordPress or other site builders. Listed are some key things to look at while performing a technical audit:
Fast Page Speed
Page or Content Duplication
2. On-Page Audit
An on page audit covers more of the UI/UX aspects of your site. This includes visual display, content, and usability of your site. The completion of this audit will identify issues that contribute to a better journey and experience for anyone who visits your site. Listed are some key things to identify while performing an On-Page Audit:
Site Content Structure
Meta Data Analysis
(Page Titles, Meta Descriptions, Heading Tags)
3. Identify and Correct
Once you have the results of your audit, you should be able to compile a list of what needs to be looked at and fixed. You don’t need to change your entire website overnight, but instead categorize what needs to be done first, as well as identify some more “quick fixes.” It’s simpler to add alt text to images than to optimize your copy for keywords. These things take time, but maintaining your website and adding these fixes will benefit both you and your users.
Online SEO Audit
An SEO Audit can be a lot, but it’s crucial to your site’s health. We recommend hiring a SEO team to complete your analysis for you in order to guarantee that every aspect of your site has been properly looked at. Here at DIGI CONVO, we specialize in SEO site audits, and can help you identify and optimize crucial aspects of your website. We work closely with you to give you what you need for your unique site. Give us a call today to schedule a consultation.